Privacy Policy

1. About This Policy

Concrete Concepts Group Pty Ltd (ABN 61 695 485 593) ("we", "us", "our") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website concreteconceptsgroup.com, submit a quote request, or otherwise interact with our services. This policy complies with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information We Collect

We may collect the following types of personal information:

• Contact details: name, phone number, email address, and property address when you request a quote or contact us.
• Project information: details about your concreting project, including service type, photos you upload, and any notes you provide.
• Usage data: information about how you interact with our website, including pages visited, time spent, browser type, device type, and IP address.
• Marketing data: how you found us (e.g. Google Ads, organic search, referral), UTM parameters, and ad click identifiers.
• Communication records: records of emails, phone calls, and messages exchanged between you and our team.

3. How We Collect Information

We collect personal information directly from you when you fill out a quote request form, use our cost calculator, download our concreting guide, submit a referral, contact us by phone or email, or interact with our Google Ads lead forms. We also collect information automatically through cookies, Google Analytics, Google Ads conversion tracking, and Meta (Facebook) Pixel when you browse our website.

4. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your quote request and provide an estimate for your project.
• To contact you about your enquiry, arrange site visits, and provide our concreting services.
• To send you follow-up communications related to your enquiry (e.g. project updates, estimate documents).
• To improve our website, services, and advertising effectiveness.
• To comply with legal obligations and resolve disputes.

5. Google Ads & Analytics

We use Google Ads conversion tracking and remarketing tags to measure the effectiveness of our advertising and show relevant ads to people who have visited our website. We also use Google Ads enhanced conversions, which sends hashed (encrypted) contact information to Google to improve conversion measurement accuracy. Google may use cookies and similar technologies to collect and process data. You can opt out of personalised advertising by visiting Google Ads Settings or by installing the Google Analytics Opt-out Browser Add-on.

6. Meta (Facebook) Pixel

We use the Meta Pixel to track conversions from Facebook and Instagram ads, build targeted audiences for future ads, and remarket to people who have already interacted with our website. Meta may use this data in accordance with its own Data Policy. You can manage your ad preferences through your Facebook Ad Preferences.

7. Disclosure of Information

We may share your personal information with:

• Our employees and contractors who need access to provide our concreting services.
• Third-party service providers who assist with email delivery (Resend), website hosting, and cloud storage.
• Google and Meta for advertising measurement and optimisation purposes (as described above).
• Government authorities or regulators if required by law.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

8. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our website uses HTTPS encryption for all data transmission. Personal data is stored in secure, access-controlled databases. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Quote request data is retained for up to 3 years to support warranty obligations and business records. You may request deletion of your data at any time by contacting us.

10. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you.
• Request correction of any inaccurate or outdated information.
• Request deletion of your personal information (subject to legal obligations).
• Opt out of marketing communications at any time.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

11. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and collect usage analytics. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of some features on our website.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: